Guaranteed Rate

At Guaranteed Rate, All brand-related questions and projects fall under my purview. I work closely with Guaranteed Rate’s Chief Marketing Officer, Chief Brand Officer and Creative Director to build the company’s brand from the ground up. In this capacity, I spearheaded an initiative to create Guaranteed Rate’s Brand style and other sub brands. The period I have been working here our business has gone through amazing and record-breaking growth.

Consumer Team - Sports

I have been lucky to be part of the consumer team. We launched a national campaign called BELIEVE YOU WILL. Featured in the Superbowl and on smaller channels. I also have had the chance to work on UFC, and a variety of other sports and athletes we sponsor.

Ryan Newman - Nascar driver digital ad campaign

White Sox

Social Campaigns

Loan lingo is the the longest running and successful social campaigns that GR social uses and Loan officers re-use on their personal sites.

Concepting • Art Direction • Design

Brand Management

At Guaranteed Rate, loan officers often leverage our in-house team to build their own sub-brands. These billboards were created to appeal to the Loan officers community, interest and LGBTQ market. These are amazing billboards featured in Chicago and have been a huge success for our Loan officer and the community. My role was concepting, retouching, and photoshoots.

Video and animation

At Guaranteed Rate I have designed and concepted for social, agents, and fun animations.

The mortgage calculator is one of the most important parts of our website. We wanted to focus on mobile and present a simple intro to show how easy the process is.

Art direction • Design • Copy

Storyboards - Art direction, copy, design

Rate.com

I had the opportunity to revamp the website. It has changed a few times, but it got me UX /UI experience to work with the tech team. It was truly a learning experience, and an opportunity to clean up our site!