Liberty Mutual

Liberty Mutual is built on trust and transparency. The insurance company’s voice is engineered to promote customer confidence and alleviate risk. This campaign highlighted the affordability of renter’s insurance by comparing the cost to a weekly cup of coffee. The social and print campaign even included a premium coffee giveaway to engage users and drive home its message.

I collaborated with internal and external stakeholders to execute this campaign from concept to completion. I created assets for trade shows, promotional events and social media platforms—promo poster, coffee packet packaging, coffee cup sleeve, table top sign and social graphic. Each piece is designed to promote Liberty Mutual’s emphasis on customer care and affordable insurance packages.